Burger King to offer a new sexual value menu?

It's an adage touted by marketers and car salesmen alike: sex sells. And while this is generally true, Burger King decided to be the exception to the rule.

This advert for the Burger King Super Seven Incher is just wrong. The innuendo in and of itselt isn't the issue. It's that BK's food makes me feel fat and greasy - not sexy. It's trying to combine my sex and hunger drives in a way that causes an internal riot. Also, TOO MUCH MAYO.

And I can't help but keep imagining the King watching this woman deepthroat the sub. Always, always watching with his cold, soulless eyes.

Click here to continue reading "Burger King to offer a new sexual value menu?"

The true value of (Facebook) friends

I have to give it up to Burger King - their online marketing team has really been earning it's paycheck lately.

First, BK created sizeable buzz pushing their meat-scented body spray, the spray itself merely a vehicle to further promote brand awareness. And you have to awe in the fact that on the spray's website you'll find The King himself 1) scantily clad; 2) beckoning you to lay with him fireside; and 3) not arrested for this.

Not content with this success, Burger King recently developed a Facebook app called Whopper Sacrifice. Having already run its course, the deal was simple: if you sacrifice 10 Facebook friends, you get a coupon for a free Whopper. What wasn't necessarily intended, was how BK has now actually put a price on (Facebook) friendship.

The average price of a Whopper is somewhere around $2.40. This may be a little bit off, depending on your location, but we'll use this number for simplicity's sake. This means that each Facebook friend, in nominal terms, is worth roughly 24 cents. In total, 233,906, or roughly $56,137 worth of friends were sacrificed. Some other interesting valuations:

• My two cents = .08 Facebook friends
  
  
• 2008 Ferrari 599 = 1,260,767 Facebook friends
  
  
• Bear Stearns = 1,000,000,000 Facebook friends
  
  
• Alex Rodriguez's contract = 1,145,833,333 Facebook friends
  
  
• Mariah Carey's Legs = 4,166,666,667 Facebook friends
  
  
• US National Debt = 44,297,999,913,117 Facebook friends
  
  
• Unconventional setup to an obvious joke = Priceless (0 Facebook friends)

Click here to continue reading "The true value of (Facebook) friends"

Fair Use Law episode 103 now up

Another week, another episode. This week's episode is now up for your enjoyment at:

http://fairuselaw.blogspot.com/

As with other episodes, you may want to listen to this with headphones. We usually earn an explicit rating, but this one probably landed us a double-secret explicit rating. And I'm not even talking about the riveting discussion about Wilford Brimley's moustache or Burger King's meat-scented body spray.

So check it out. Alternatively, you could subscribe to our podcast out on iTunes:

Click here to continue reading "Fair Use Law episode 103 now up"

Show and Tell: Trip down South

I recently came back from my trip that took me from Georgetown to Georgia, visiting several universities to learn more about various MBA programs.

On the school end of the trip I visited 5 schools in total. I discovered that Duke's school of business was not for me, and I won't be applying. All the other schools rocked in their own different way, and I will be applying to them all. The list includes:

• McDonough (Georgetown's School of Business)
• Darden (University of Virginia's School of business)
• Kenan-Flagler (UNC's school of business)
• Terry (University of Georgia's school of business)

But in addition to visiting schools, I saw a lot of family and friends down south that I hadn't seen in a while. Granted, between the near constant cycle of travelling and school visiting, I didn't have as much time to spend with them as I would have liked, but it was good to reconnect. Thanks for letting me crash on your couches, guys!

The highlight of these non-school musings was definitely spending Halloween in Athens, Georgia. Athens, for all intents and purposes, is a college city. So imagine a few thousand people my age all dressing up in costume and going to the bars. Even just chilling with a beer watching all the people walk by in their costumes was like an awesomely crazy parade.

My favorite part of Halloween, however, had to be just before me and my friend went out to the bars. We get dressed up in costume, him a fairly good replica of The Continental - an obscure Christopher Walken SNL sketch - and myself as the Burger King. We were hungry. And, well, this happened:



Needless to say, the people at McDonalds were pretty amused. The irony made the fries taste extra delicious.

Click here to continue reading "Show and Tell: Trip down South"